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Are you missing out on new customers?
Why lose $$$ every month because you have not addressed your marketing??
Deb Huxley
August 19, 2025
DON’T LOSE YOUR CUSTOMER FLOW DUE TO THE NEW DECEMBER 2025 LAWS
EMAIL GOLDMINE - THE ANSWER TO THE NEW DECEMBER 2025 LAWS
The December 2025 Law That Could Shrink Your Customer Flow — And How to Beat It
By Moreton Bay Highlights
From 15 December 2025, a major shift is coming that could quietly choke the flow of new and returning customers to your business.
It’s called the SMS Sender ID Register, and under new ACMA rules, any text message from an unregistered business name will be blocked before it even reaches your customer’s phone.
For many local businesses, SMS reminders, promos, and offers are a lifeline — a direct link to your customers’ attention. But if you don’t register your sender ID, your messages could simply vanish. No delivery, no sales bump, no warning.
Why This Matters for Your Business Flow
Local Proof (4 weeks):
Studio X (North Lakes) (They don’t want to be named)
• Rebookings: +18% after adding a 3-email “Stay on Schedule” sequence
• No-shows: −22% with 24-hr reminder + quick-reply reschedule link
• List growth: +11% by adding a VIP QR at front desk
Lost reminders → Customers forget bookings, skip visits, or delay purchases.
Slower lead follow-up → Missed chances to convert warm leads into paying customers.
Less traffic in-store and online → Out of sight means out of mind.
And with Google Maps and social platforms becoming harder to rely on for free exposure, this change makes your owned channels — especially email — more important than ever.
Email: Your Goldmine for Consistent Customer Flow
Here’s the truth: you own your email list. No algorithm tweaks. No blocked messages. No gatekeepers.
When done right, email can:
Drive repeat visits with timely offers
Increase average spend by showcasing bundles or upsells
Build loyalty through stories, tips, and behind-the-scenes updates
Recover lost sales with automated follow-ups
And unlike SMS, no new law is going to stop you from reaching your list (provided you have consent and follow privacy rules).
Three Steps to Secure Your Business Flow Before December
Automations to turn on now
Welcome (3 emails):
“Here’s your perk/kit” + one quick win
Social proof + top 3 services
Simple offer + 2-click booking
Pre-season promo: 2 emails/month before key dates (Spring skin, Xmas hair, school holidays).
Abandoned booking: Trigger if a booking form is started but not completed (send in 30 mins + 24 hrs).
90-day win-back: “We miss you” + limited perk; send at 90 days since last visit.
Register Your Sender ID Early
Don’t wait for the December rush. Secure your business name so your SMS channel stays open.Start Growing Your Email List Now
Use every touchpoint — checkout counters, booking forms, social media — to capture emails with a clear value offer (e.g., VIP offers, free guides, birthday perks).Automate Your Email Marketing
Set up a welcome sequence, seasonal campaigns, and reactivation flows so your list works for you 24/7.
How We’ll Measure Wins
Click-through rate (CTR): target 4–7% per send
Reply rate: ≥1% (human replies = buying intent)
Booking conversion from email: 3–5% of clickers
List growth: 8–12% MoM
Churn (unsub): <0.4% per send
We optimise for clicks, replies, and bookings (open rates are noisy). Every CTA link is UTM-tagged so we can see “email → booking” clearly.
The Bottom Line:
December’s law change could quietly cut one of your most direct customer touchpoints. But by shoring up your email marketing now, you can protect — and even grow — your customer flow.
If you’d like a free audit of your customer communication system to see how ready you are for December, Moreton Bay Highlights can help you lock in your sender ID and turn your email list into your most reliable revenue engine.
Time to Spring Clean for Your SEO
When it comes to customer attraction, the inbox you own is about to matter even more. From 27 December 2025, Australia is rolling out age checks for search engines—including Google—under the eSafety framework. Translation: more logged-in, gate-kept discovery and fewer “random” browse paths. At the same time, the federal crackdown on big tech continues (hello, new ACCC powers and platform codes), and a nationwide under-16 social media ban is due, shifting how younger households discover local services. Google won’t be the only bouncer at the door anymore—AI assistants (think ChatGPT, Gemini, Perplexity) are fast becoming the concierge that recommends “the best colourist near me,” pulling from your brand signals, reviews, and—yes—your emails.
So keep your list warm and your offers clear. Your newsletter becomes the proof engine that AI and search can’t ignore: consistent NAP details, fresh promos, real client stories, and tight CTAs that lead people straight to your chair. Own the relationship in the inbox, and the algorithms will follow.
AI doesn’t only pull from websites that rank #1. It cites trusted sources like:
Local directories (yes, like Moreton Bay Highlights)
“Best of” blog posts - your email turned into a great resource
Reddit and community threads
Industry experts’ articles
Product review roundups
If you’re not in those sources, AI can’t recommend you.. Read more…..
EMAIL GOLDMINE
Email Marketing That Actually Works While You Sleep
Your inbox should be your sales assistant, not your stress point. Our system builds consistent, branded email content that keeps you front-of-mind and first in line when your customers are ready to buy./
Show up in their inbox without having to show up every day
Build loyalty and trust with automated sequences that sound human, not robotic
Turn browsers into buyers — even while you’re off the clock
Never worry about “what to say” again (we’ve got you)
Create Your AI Email Sidekick
What if your emails just… wrote themselves? Still sounded like you, still connected with your customers — but showed up weekly (or daily!) without you lifting a finger.
Knows your tone, your brand, and how you speak to your people
Writes newsletters, promos, and follow-ups that get opened (and clicked)
Shows up consistently even when you’re too busy to log in
Saves you hours by creating emails that don’t need rewriting
Never ghosted you mid-campaign — it’s always on, always ready
What Other Business Owners Are Saying
“Since automating our emails, we’ve doubled our bookings and customers keep telling us how professional we look. It’s like magic.”— Sam, Local Gym Owner
“I used to write newsletters at midnight. Now they go out every week, beautifully written — and I don’t touch a thing.”— Nikki, Hair & Beauty Studio
Here’s What You Get Inside the Email Marketing System
Email Goldmine
Recharge Your Marketing
Refresh Your Online Presence – Update your photos, service descriptions, and business hours so customers see the most current and exciting version of your brand.
Engage Daily – Write a daily email to your client base. Post a quick behind-the-scenes story, reply to comments, or share a customer review to keep your audience connected and algorithms happy.
Run a Seasonal Offer – Create a limited-time promotion or package tied to the season to spark urgency and attract new clients
The Inbox is Not Dead (You Just Need This)
Ready to transform your email marketing into a powerful engine for your business? |
Let's discuss our Email Marketing Engine package and how it can help you build stronger customer relationships and drive sales. |
We all feel a little sluggish after a long winter? Let's kickstart your businesses energy levels! Get that email working and start your marketing ready for spring! Email is an extra simple yet powerful strategy
Build your business profile to attract your next customer!
We’ve taken the liberty of adding your business to our growing local directory that showcases the best of what our region has to offer. When I first arrived in Moreton Bay, my goal was simple—build genuine friendships in this approachable, down-to-earth community. |
Three years later, that community now includes many of the incredible businesses I’ve had the pleasure of trading with, many of the listings included. |
👉 Take a moment to view your listing here: |
If you are happy to be included, please check that all your details are correct. |
Your presence here helps us celebrate local, support each other, and make it easier for residents and visitors to discover businesses they’ll love. |
Thanks for being part of something bigger. |
Click here to find how to build your email sequences or have them built ready to earn for you! |
Automate the Boring. Elevate the Brilliant |
What would I write about?? |
How Your Business's Story works! Leveraging Local Narrative."
Example: "A family-run butcher in Burpengary can share email posts or short videos about the local farms they source from, recipes using their cuts, or their family's history in the region. This builds trust and connects with local values. What stories can you tell about your business or its connection to Moreton Bay?"
"Beyond the Sale: Creating 'Evergreen' Content for Your Moreton Bay Business."
Example: "A landscaping business in Narangba could create a 'Guide to Drought-Resistant Gardening in Moreton Bay' (a useful, long-lasting resource). A pet store in Morayfield could publish 'Best Dog Parks & Walking Trails in Moreton Bay.' What valuable information can you share that keeps people coming back?"
Actionable Tip: "Think about the common questions your customers ask. Turn those questions into emails, blog posts, social media mini-series, or short videos that educate and engage."
This newsletter provides a springboard for a healthy and happy spring season. Remember, consistency is key! Address your marketing and make it easy!
By incorporating these tips and tricks into your routine, you can cultivate a vibrant and healthy customer flow that flourishes throughout the year.
Until next time :)
Warm regards, |