Is Your Listing @ Moreton Bay Highlights Working for You?

You’re now listed on Moreton Bay Highlights—that’s step one

Author

Deb Huxley
July 17, 2025 • Estimated Reading Time: 8 minutes

Day 2

The Inbox is Not Dead (You Just Need This)

 📧 Stop Sending Emails That Get Ignored – Here's How

Hi & Welcome to Day 2 of our 7 Day FREE Engagement Awareness Program!

In a world of constant notifications, it can feel like email is an outdated marketing tool. But here's the truth: the inbox is still one of the most powerful places to connect with your customers – when done right.

The key isn't sending more emails, it's sending the right emails at the right time. This means setting up systems that automate your communication and ensure your messages are valuable and engaging.

Here's a simple idea to improve your email effectiveness:

Tip: Segment your email list! Instead of sending the same message to everyone, group your subscribers based on their interests, past purchases, or how they interacted with your website. This allows you to send more personalized and relevant content, leading to higher open and click-through rates.

Imagine having automated welcome sequences, timely follow-ups, and offers that your audience actually looks forward to.

Ready to transform your email marketing into a powerful engine for your business?

Let's discuss our Email Marketing Engine package and how it can help you build stronger customer relationships and drive sales.

[Book a Free 15-Minute Strategy Call Here](Your Booking Link)

We’ve taken the liberty of adding your business to our growing local directory that showcases the best of what our region has to offer. When I first arrived in Moreton Bay, my goal was simple—build genuine friendships in this approachable, down-to-earth community.

Three years later, that community now includes many of the incredible businesses I’ve had the pleasure of trading with, many of the listings included.

👉 Take a moment to view your listing here:
View My Business Listing »

If you are happy to be included, please check that all your details are correct.
If you’d like to update anything or add more images, you just join and add your details on the site or just reply to this email and we’ll sort it out for you—quick and easy.

Your presence here helps us celebrate local, support each other, and make it easier for residents and visitors to discover businesses they’ll love.

Thanks for being part of something bigger.
Looking forward to helping your business grow!

Warm regards,
Deborah Huxley
Founder – Moreton Bay Highlights
https://moretonbayhighlights.com.au

Automate the Boring. Elevate the Brilliant

What would I write about??

  • Your Business's Story, Leveraging Local Narrative."

  • Example: "A family-run butcher in Burpengary can share email posts or short videos about the local farms they source from, recipes using their cuts, or their family's history in the region. This builds trust and connects with local values. What stories can you tell about your business or its connection to Moreton Bay?"

  • "Beyond the Sale: Creating 'Evergreen' Content for Your Moreton Bay Business."

  • Example: "A landscaping business in Narangba could create a 'Guide to Drought-Resistant Gardening in Moreton Bay' (a useful, long-lasting resource). A pet store in Morayfield could publish 'Best Dog Parks & Walking Trails in Moreton Bay.' What valuable information can you share that keeps people coming back?"

  • Actionable Tip: "Think about the common questions your customers ask. Turn those questions into blog posts, social media mini-series, or short videos that educate and engage."

 

The Free Resources

Google My Business - Learn how to Upgrade your Google my business →

Did you know? 99% of customers never go past page 1 on Google. If your business isn’t showing up in Google Maps, you’re losing customers to competitors every day. Checkout your free resource here!

What inspired you to start writing a Newsletter?

“I’ve always had a deep appreciation for storytelling and community, but it wasn’t until I took a 12-month respite after a brain operation that I truly saw the beauty in slowing down and noticing the world around me. During that time, I found myself connecting with the Moreton Bay area—not just as a place to live, but as a place full of untold stories, hidden gems, and incredible people.

As I recovered, I realized how powerful it was to find joy in the local—every sunrise over the water, every market conversation, every small business doing big things. That quiet time gave me clarity. I didn’t want to wait for a perfect moment to share these stories—I wanted to start now. That’s when the idea of a newsletter was born. A way to capture and celebrate the everyday magic of this place I’ve grown to love. It’s more than just news—it’s a love letter to a region that helped me heal and inspired me to create.”

Deb - CEO Moreton Bay Highlights/Pinlead Studio

❝

Work should fit into your life, not the other way around.

Why do you give so many resources away for free?

Honestly? Because I’ve been where you are—trying to build something meaningful while juggling life, health, family, and a business that never seems to rest. After my recovery, I realized something powerful: Work should fit into your life, not the other way around.

One of the biggest challenges I faced was creating structure when everything felt uncertain. Whether you're recovering, raising a family, running a local shop, or just trying to make ends meet—every day looks different. And structure? It doesn't always come easy.

That's why I started offering these free resources alongside the Moreton Bay Directory. I wanted to help others create space and ease—resources that help you show up consistently, stay productive, and keep your passion alive without burning out.

The tools I share—social media templates, promo checklists, community growth tips—are all things I’ve used myself or built to help real local businesses thrive. This isn’t just about promotion. It’s about giving people in our region the freedom to grow on their terms, not someone else’s schedule.

If I can make someone’s day easier or their business run smoother, why wouldn’t I?

❝

"Just because I give freely doesn’t mean I’m always available—and just because I work online doesn’t mean I’m always working. Boundaries protect the freedom I’ve built, and I encourage every business owner to do the same. Sustainable success starts with honoring your time."

LET’S GET SOCIAL

Sharing your social footprint is a great way to start!

Life with Poochy!

My adorable poochy

Margate Walkway

Why your story matters!

Every business in Moreton Bay already has the stories and know-how needed to stand out. By showcasing your Skills, Expertise, and Curiosities through our Weekly Content , you’ll:

  • Boost your Directory listing (for local SEO + “Google Maps” visibility)

  • Get featured in the Bay Buzz newsletter (into thousands of engaged inboxes)

  • Fill your social channels (Facebook, Instagram, TikTok) with minimal effort

Our team handles the polish, formatting, and multi-channel publishing—so you focus on what you do best.

❝

🧰 The Big Three Facts to Successful Social

  1. Your Skills
    Hands-on work you do every day.

    • Cabinet maker’s craft

    • Café barista’s latte art

    • Dog groomer’s styling techniques

  2. Your Expertise
    The insider knowledge and results only you can deliver.

    • “Why QLD humidity changes hair treatments”

    • “Best native plants for sandy soil in Redcliffe”

    • “How to avoid fixture damage on moving day”

  3. Your Curiosities
    The unique angles and passions that bring personality to your brand.

    • Eco-friendly landscaping methods

    • Local history behind a Cairn cross road project

    • Your favourite behind-the-scenes coffee roaster

❝

Unearth Your Story, Then Share It with the World